Basic Steps to Starting a Local Business That Flourishes

By: Courtney Rosenfeld

Author Bio: “Courtney started Gig Spark to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.”

If you’re thinking about opening a local business, know that you are going to have some challenges. As with other things in life, a business worth having is going to require a lot of hard work and persistence. 

However, being a business owner can also be one of the most fulfilling career paths you can take. And if you diligently prepare before you launch, you can set yourself up for a flourishing venture that stands the test of time. Akyn Full House has listed some fundamental tips to help you do just that!

Make a Plan

First of all, you will want a solid plan in place to direct your steps going forward:

  • Create a business plan out of your idea that includes any relevant information pertaining to your future company (e.g., core values, target audience, financial needs, etc.).
  • Choose a creative business name that describes what you will offer. 
  • Determine which legal structure is best for your business. Many new entrepreneurs go with an LLC because of the liability protection, among other perks; you can register your business LLC through an online service. 
  • Figure out what business licenses and permits you will need to obtain. 
  • Estimate your startup costs, and establish a plan for funding (e.g., crowdfunding, investors, grants, etc.). 

Determine Where You Will Work

No matter what niche or industry you will be serving, it’s critical that you have a dedicated workspace that will foster productivity. 

  • If you need to run a shop or office that is separate from your house, research local zoning laws and choose a space that is located in the right type of neighborhood for your business. 
  • If you will be working as a freelancer, ecommerce entrepreneur, or any other type of home-based business owner, pick an area of your home that will allow you to work with minimal distractions. 
  • Get all the equipment you need to work productively in your office. Some basics include a desktop or laptop computer, an ergonomic chair, and a desk that holds all of the tools you need within reach. 

Shamelessly Promote Your Brand

Before you launch your new company, pave the way for your brand by building anticipation for your products or services. 

  • Develop your branding. You need an attractive logo, color scheme, and typography that accurately represents what your business offers. 
  • Make an appealing, user-friendly website that loads fast and provides quality content. 
  • Start interacting with consumers and advertising your brand through social media, email, and other online marketing channels. 

If you are ready to take the plunge into entrepreneurship in your city, you need to prepare beforehand. Be sure to devise a detailed plan for your venture, put together a workspace that inspires productivity, and begin promoting your company online. In no time, you’ll have a firm foundation for a business that thrives for many years to come!
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  1. Great advise! Shamelessly promoting it is SO difficult! You feel so pushy but it so necessary!

    1. Oh I feel you how difficult it is. ❤️

  2. Having a clear and concise plan is so important when starting any business up. Believing in yourself and your dreams is just important. Shutting down the chitter chatters and nay say will take you a long way as well. And, yes! Be promote your biz unapologetically.

    1. Thank you for sharing your thoughts. ❤️

  3. Promoting shouldn’t be difficult but it is the most difficult and expensive and important part of starting a business.

    1. I totally agree❤️

  4. Such great advice for those who don’t know where to start.

    1. Thank you. ❤️

  5. This is all great advice and I agree making a plan ahead of time can be a huge help for anything.

    1. Thanks for reading❤️

  6. I know I struggle with the shameless promotion (while I don’t have a business per se, I do have my blog… and except for these FB groups where I post everyday, doing it elsewhere is something I am working on!!)

    1. ❤️❤️❤️

  7. Starting a small business is a lot of work. It is important to think through all these points and have a strategy like this.

    1. 💓💓💓

  8. Promoting your business is the most energy draining stage of starting your business, it costs you money, time and much more

    1. Exactly. ❤️

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